How to Create a TikTok Business Account for Free

Have you tried Pickle Dr. Pepper? If you have (or have heard of it), you can thank TikTok. TikTok has started many viral trends, and while not all are recommended, the results can be quite amusing. Beyond trends, TikTok is the leading platform for impulse purchases, and 71.2% of TikTok users have bought something after seeing it in their feed. 

Does your business have a presence on TikTok? If not, it’s time to start building. This article will walk you through how to create a TikTok business account for free. 

Why Your Business Needs TikTok

TikTok is more than just a platform for entertaining short-form videos; it’s a powerful marketing tool. With over 1.5 billion monthly active users, it offers unparalleled reach for businesses of all sizes.

The platform’s unique algorithm prioritizes engaging content, meaning your videos can go viral and reach a massive audience. This organic growth potential is unmatched by other social media platforms.

TikTok also promotes a strong sense of community and authenticity. Creating content that resonates with your target audience can help you build genuine relationships and drive brand loyalty. Whether you’re a small business or a large corporation, TikTok offers a unique opportunity to connect with customers in a fun and engaging way.

How to Create a TikTok Business Account for Free 

Are you ready to let the next TikTok dance trend rake in views for your company (we won’t judge)? Any business can set up a free TikTok business account and explore the platform’s advertising tools and features. Here’s how. 

Step 1: Get Started

The first step is to head over to TikTok and click the “Start Now” button. 

Step 2: Create Your Advertiser Account

You can provide an email, password, and verification code to create your advertiser account. Alternatively, you can sign up using an existing TikTok account. 

You will also be asked to agree to the Terms and Conditions and confirm you have read the TikTok Partner Privacy Policy. Finally, you can opt-in or opt out of TikTok’s marketing emails. 

Step 3: Provide Basic Information About Your Brand

TikTok will ask for some basic information about your brand. This will include: 

1. Your billing country/region 
2. Your industry 
3. Business name 
4. Time zone 
5. Currency
6. Mobile phone number 
7. Company website (optional) 

On this page, you’ll also be asked to agree to the TikTok Commercial Terms of Service, TikTok Advertising Terms, and TikTok Payment Terms. Take the time to read these documents and understand what you’re agreeing to. 

Step 4: Review and Accept TikTok’s Anti-Discrimination Ad Policy

TikTok should be a safe space for all users. With that in mind, the platform has implemented an anti-discrimination ad policy you must read and agree to before getting started. 

Step 5: Set Up Billing Information

TikTok will walk you through setting up billing information. You can choose automatic payments or manual payments.

 

Step 6: Welcome to Your TikTok Business Account

You’re now signed up for TikTok for businesses. It’s time to start customizing! Take time to answer those questions. It will ultimately help you as you begin your TikTok business journey. 

TikTok Ideas for Businesses

TikTok’s influence as a marketing tool is only growing. With over 90% of users admitting to binge-watching for an hour or more, the platform offers unparalleled engagement opportunities.

Its algorithm prioritizes content that resonates, ensuring your brand’s visibility. By leveraging TikTok’s unique format, businesses can cultivate a loyal following, drive traffic, and boost sales.

Here are some ways to ensure TikTok works for you. 

Stay on Brand

It’s easy to get swept up in TikTok trends, and it can be fun. However, if that trend is not on brand for you, skip it! TikTok users are looking for authenticity. 

It’s one of the reasons many Gen Z and Millennials gravitate to the platform. Authenticity and connection play a considerable role in their purchasing decisions. 

Test Concepts on a Limited Budget

Advertising your business on TikTok offers an affordable way to begin testing different creative concepts on a budget. Low initial costs give you the flexibility to experiment and improve.

You can start for a few dollars per day and scale up your daily spend as campaigns prove successful. The analytics provided by the TikTok Ads Manager also make optimization easy based on tangible metrics like views, engagement rates, and conversions.

Cross Promotion

TikTok’s cross-promotional capabilities can extend your reach across every profile you connect. Any video views, likes, or follows generated on TikTok can translate to increased engagement on complementary platforms. 

Seeding your content this way makes you more likely to be found. New customers from TikTok may later become loyal brand ambassadors on Instagram or website visitors.

Experiment With Campaigns

It makes sense for any business to take advantage of TikTok’s free account and experiment with various campaigns. The platform’s unique engagement and targeting potential give brands a compelling new marketing channel. You can test what types of content resonate best by populating your profile with fun, shareable videos and promotions.

Leveraging these powerful yet affordable advertising tools to refine your approach is simple. The opportunity for discovery and growth on TikTok is enormous – and it doesn’t require you to make a significant investment. A free business account provides a low-risk way to gauge TikTok’s potential.

Connect With New Audiences With TikTok for Your Business

Now that you know how to create a TikTok business account for free, it’s time to customize your profile, start uploading videos, and explore TikTok’s wide range of monetization features. With the right mindset, any company or brand can meaningfully connect with new audiences on TikTok.

Are you ready to find your customers? Set up your free business account today.

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