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Kate Richardson

12 minute read • Jan 25, 2025

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Interested in Search Atlas SEO Software? Search Atlas Helps Digital Marketers Build Better Organic Campaigns

There’s never been a better time to invest in SEO to grow your website’s online presence. With PPC advertising getting more expensive every year, SEO is still one of the most affordable ways to grow website traffic and revenue. 

Enter in Search Atlas, the leading enterprise SEO software platform that helps digital marketing teams build better, smarter, and higher-performing organic marketing campaigns. Search Atlas includes 45+ AI and automation tools, including OTTO, the world’s first AI SEO agent. With OTTO, you can do instant SEO implementation and make thousands of fixes to your website with just a click.

Search Atlas was named the Best Global SEO Software Suite from the Global Search Awards in 2024 and was listed by Gartner as the top SEO platform for usability and customer satisfaction. It is becoming the platform of choice for marketing agencies across the world.
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What is Search Atlas?

Search Atlas is an enterprise SEO software platform designed for site owners, content marketers, SEO experts, and digital marketing agencies. 

With Search Atlas, marketing teams can grow their organic visibility, track their organic performance, and scale their content marketing and SEO efforts to grow website traffic and revenue. 

With over 45+ tools available in the platform, digital marketers can improve their marketing team workflows and optimize their campaign results.

Who Can Benefit From Search Atlas?

Search Atlas is for anyone who executes an organic marketing strategy, including site owners, content marketers, PPC campaign managers, SEO freelancers, content strategists, content managers, digital PR professionals, and agency owners.

With subscription levels available for individuals and enterprise-level teams, Search Atlas is the ideal platform to incorporate into your in-house marketing or agency workflow.

What Are the Features of Search Atlas Compared to Other SEO Software?

Search Atlas stands out from similar SEO platforms like SEMrush and Ahrefs because it combines more SEO tools into one dashboard. Search Atlas also includes Google Search Console API integrations that make the SEO dataset more accurate and up-to-date than other platforms.

Search Atlas is the only enterprise SEO platform that incorporates instant SEO implementation. Add the OTTO pixel to your website, and you can deploy thousands of optimizations directly in your Search Atlas dashboard.

Many digital marketers require multiple software subscriptions to access the tools and data they need; but with Search Atlas, marketers can centralize their workflows to one affordable software subscription.

The main benefits of Search Atlas include:

  • Instant technical SEO implementation through the OTTO pixel

  • Personalized recommendations targeted to your website

  • Bulk AI content generation and AI landing page builder – create hundreds of pieces of content every month

  • Full access to competitor research and insights

  • Access to 51,000 authoritative websites for guest posting in our Publisher Exchange

  • User-friendly interface and cutting-edge design

  • Automated Google Business Profile management and optimization

  • SEO project management and campaign tracking features

  • The ideal user experience for digital marketing agencies or enterprise marketing teams 

What SEO Tools Are Included in the Search Atlas SEO Dashboard?

There are over 45 individual tools available in the Search Atlas dashboard, providing digital marketers with multiple ways to automate their organic marketing workflows.

However, the most popular tools in the software, or those that are used most frequently by digital marketers, include the following:

OTTO - Automate Your SEO in 1-Click

After adding the OTTO pixel to your website header, OTTO will audit your site to identify technical issues and strategic opportunities. Then, it recommends tailored suggestions according to the Search Atlas Holistic SEO blueprint and your website’s Google Search Console data. Once you review and deploy changes in your dashboard, OTTO makes those changes on your website instantly. No matter your CMS.

  • Add the OTTO Pixel to your website and start making website changes instantly

  • No more second-guessing what to do next – OTTO will audit every page on your site and make recommendations

  • Connect your Google Business Profile to add OTTO automation to your GMB listing – great for agencies that offer local SEO services

  • Track the impact of OTTO with easy and detailed reporting features

  • Don’t want OTTO to make site changes? Easily export suggestions to spreadsheets and delegate SEO tasks to your marketing and web development teams

Keyword Researcher

Search Atlas’ 4.2 billion keyword database empowers digital marketers to find the most ideal organic ranking and search ad opportunities for their campaigns. 

SEOs and digital marketers can use the keyword research tool to:

  • Identify search volume, cost-per-click, search intent, and Keyword Difficulty metrics

  • Easily create and export keyword lists for campaigns

  • Review keyword variations, relevant keywords, common questions, and parent topics

  • See SERP position history for the past 2 years

  • See who is bidding on keywords in Google Ads and review their complete search ad copy

Site Auditor

The Search Atlas site auditor is the ideal tool for anyone who is interested in improving their technical SEO health or monitoring the technical SEO elements of websites. 

With 24/7 website monitoring and comprehensive site audit reports, Search Atlas helps you identify issues on your website and resolve them before they have a negative impact on your organic performance.

The primary features of the Site Auditor include:

  • Crawl every page on your website - up to a million pages!

  • Detailed descriptions for domain-level and page-level issues

  • “How To Fix” guides for every issue identified by the site auditor with full access to the Search Atlas Academy

  • Automated email alerts – get notified anytime an issue is detected on your website

  • Track SEO health over time - ideal for marketing agencies that provide technical SEO services

Content Optimizer

For content managers and content marketing teams, the SEO Content Assistant helps writers create higher-quality content with more organic ranking potential.

Individuals who love tools like Clearscope and SurferSEO will be impressed by the user experience and usability of the content optimizer tool. Unlike those platforms, content managers can assign, research, write, edit, optimize, and publish content directly to their websites without ever leaving the dashboard.

The SEO Content Assistant is loved by content writers because of the following advanced features:

  • Content Scores - know when your content has reached maximum ranking potential

  • Recommended focus terms, internal links, readability, and target word count

  • Built-in AI integrations to help writers avoid writer’s block and generate text using GPT-3

  • Publish directly to your WordPress or Wix website with 1-click

  • Assign and manage content marketing calendars directly in the dashboard - ideal for content managers or content marketing agencies managing multiple content writers

Publisher Exchange

Link building is an important part of SEO growth, but it can be difficult to find reputable publishers for guest posting opportunities. Search Atlas now offers access to our high-quality Publisher Exchange for quality-focused link builders.

Access 51,000 websites that offer guest posts and press releases with in-article linking. We have vetted all of the sites in our exchange for organic traffic, topicality, and quality. We also automate the work of ensuring that your guest posts stay live and keep sending link equity to your websites.

The Publisher Exchange offers the following features:

  • Browse 51,000 websites by organic traffic, Domain Power, topicality, or country

  • Access 150+ Marquee Publications with DA 80-90 for the highest link equity

  • Browse our site catalog by organic traffic, domain power, topic, category, or country

  • Enter your domain and see which sites in our catalog have the most topical relevance to your content

  • Add Writing Services to any order to get a high-quality guest post or press release written by our team of content experts

Backlink Analyzer

For digital marketers interested in link building, off-page SEO, and public relations outreach, the Backlink Analyzer is the ideal tool to gain strategic insights for improving site authority. With the Backlink Analyzer, marketers can see every backlink pointing to their website as well as their competitors.

For users of SERPstat or Ahrefs, Search Atlas provides more backlink comparison features and visualizations to help SEOs better understand and leverage backlink profile analyzer data.

  • See competitor's backlinks, referring domains, anchor text, and more

  • Benchmark backlink profile health against multiple competitors

  • Identify toxic backlinks and spammy referring domains

  • See suggested outreach targets for link building based on competitors’ backlinks

Competitor Research Tools

The majority of digital marketers use SEO software to get a closer look at their competition in order to reverse-engineer a similar organic marketing strategy. With multiple competitor research tools, Search Atlas provides multiple ways for organic marketers to perform competitor analysis and leverage competitor data.

The competitor research features available in Search Atlas include:

  • Identify keyword opportunities with Keyword Gap Analysis - measures your keyword rankings against similar websites or competitors

  • Backlink Gap Comparison - understand how your backlink profile and site authority compare to top-ranking websites

  • Content Researcher - Understand and identify what on-page elements are helping your competitor’s content rank on page one of Google

  • PPC Research - See what keywords your competitors are bidding on and their complete search ad copy

Keyword Rank Tracking

Unlike other SEO software platforms, Search Atlas allows organic marketers to see 100% of the keywords that their website ranks for in the keyword rank tracking tool, GSC Insights. 

Platforms like Conductor and Rank Tracker charge marketers more money to track more keywords, whereas complete rank tracking is a built-in feature of the Search Atlas software.

Search Atlas’ GSC Insights is arguably the most comprehensive and accurate keyword and analytics tracking platform available on the market.

  • See 100% of the organic keywords your website ranks for with daily position updates – meaning the most accurate and complete SEO dataset available anywhere

  • New and advanced organic marketing data visualizations not available in any other platform

  • Automated SEO reporting - generate 10+ helpful content performance reports in 1-click

  • Easily prove the value of your SEO campaigns to key stakeholders

  • Track the performance of groups of pages or similar content with the Page Grouping feature

  • Track website optimizations and SEO campaign tasks with the Site Events feature

Getting Started with a Search Atlas Free Trial and Key Facts

Getting started with your 7-day free trial of Search Atlas is simple. Navigate to this Search Atlas registration page to start the free trial process. 

To register, follow these steps:

  1. Enter name and email

  2. Click, “Continue with email” or “Continue with Google”

  3. Complete the additional Onboarding pages

  4. Access the full dashboard for free for 7 days (with limitations on AI quota)

Note that the plan will be upgraded to “PRO” after the completion of the free trial. Make sure to cancel your subscription at the end of the trial if you do not want to be upgraded to a full subscription.

What’s Included In A Search Atlas Subscription?

For users executing organic marketing strategy for less than 5 websites, the STARTER plan, at $99/month is the ideal subscription level and includes the following features.

  • 1 OTTO Site Activation

  • Full keyword tracking for up to 5 websites

  • 3 Automated GBPs

  • 2 User Seats

  • 40 Articles in the SEO Content Assistant

  • 2 Backlink Analyzer Projects

  • 30 Keyword Lookups

For digital marketing teams needing more projects and features, PRO and GROWTH plans might be the better subscription level. You can review all of the details of the various subscriptions on the Search Atlas pricing page.

Join Search Atlas and Start Generating More Revenue From Organic Marketing and SEO

With Search Atlas, organic marketers can start producing better results from their SEO campaigns. With full access to so many tools and analytics data, marketers will also save money by streamlining their software subscriptions to an all-in-one organic marketing dashboard.

Start your free trial and see why 5000+ digital marketing agencies use Search Atlas to increase website traffic and revenue.

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