ZipRecruiter vs Indeed: Which Is Right For You?

ZipRecruiter vs Indeed: Which Is Right For You?

Business · Sep 30, 2020

In the world of recruiting, no matter how large your corporation, you’ll still need to reach new eyes by posting your job on recruitment boards. Luckily, there are plenty to choose from, and ZipRecruiter and Indeed are two of the largest out there.

They both serve the same purpose, finding you the best talent out there, so how do you know which to choose? They both provide some amazing results, but it doesn’t mean they’re without faults. 

What is ZipRecruiter?

At first glance, ZipRecruiter might seem like just another job board site. It goes well beyond, however, by cross-posting to hundreds of smaller job boards out there to get more niche views.

Not only does it provide a job posting service, but it also allows you to organize job applicants through its comprehensive applicant tracking system dashboard. 

While it may seem pricy, you can try it out with a free four-day trial to see whether it’s the right fit for your company.

What is Indeed?

Similar to other sites, Indeed offers a job board posting system. The magic comes when you promote your post.

You start by posting your job for free before deciding which features you need to level up your recruitment effort. You can opt for AI recruitment, skills assessment tests for your recruits, traditional recruiting services if you’re short on time, or scheduling tools.

What Both ZipRecruiter & Indeed Offer

  1. Mobile-friendly design for job seekers and recruiters.
  2. Both work for any sized business, from small to enterprise level.
  3. Both provide an opportunity to fill in screening questions for candidates.
  4. Both offer comprehensive application sorting.
  5. You will have access to a resume database.
  6. Online support exists for both platforms.
  7. Each offers comprehensive communication tools to reach your job applicants and follow up with automatic replies.

Pros of ZipRecruiter

  1. Posts your job to hundreds of job boards for maximum exposure.
  2. Offers phone support when needed.
  3. Social network integration to publish your job posting on your networks.
  4. Excellent for larger companies that need multiple postings for unique positions since it covers everything under the monthly charge.

Pros of Indeed

  1. To post a job, it costs $0! It’s free to get your job posting out there.
  2. You receive a branded company page.
  3. The website allows you to schedule interviews directly with candidates.
  4. Don’t need a credit card for the free trial.
  5. The broader coverage makes it more suitable for companies with an international presence.

Cons of ZipRecruiter

  1. Fairly expensive at the starting rate of $249/month.
  2. Need a credit card for the trial.

Cons of Indeed

  1. Doesn’t post on multiple job sites.
  2. You must pay to boost your post and get eyes on it. You’ll be paying per click to promote your job on the board.

Which is Better?

You probably expected this already, but there is no ‘better’ choice objectively speaking. Each platform offers something unique, depending on your situation. 

If you’re a small, bootstrapped business, it might be worth it to start with a platform like Indeed, since posting there is entirely free. If you’re on a time crunch to find a candidate, step it up and invest in a $249 plan with ZipRecruiter (after their 4-day free trial) since you’ll quickly reach a much larger candidate pool.


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